You are at the heart of this chapter. Feel seen in the woman you are today, and keep a memory of the mother you’re becoming.
Find the color and silhouette that feel like you.
Off-Shoulder
Lace
Tulle & Mesh
Off-Shoulder
Off-Shoulder
Lace
Lace
Off-Shoulder
Lace
Lace
Lace
Lace
Lace
Lace
Lace
Lace
Match your theme, your reveal, or simply the color that feels like you.
One new chapter. So many ways to celebrate it.
Enter your date and we’ll suggest when to order.
Pick a date to see your suggested order-by date.
Orders ship in 2–4 business days. Delivery usually takes 7–15 business days in the U.S. and 8–20 business days elsewhere.
Shipping PolicyWe believe a maternity dress is more than something to wear. It’s how you feel seen on the day, a memory your family keeps, and a reason for your people to gather around you.
Celebrate the woman you are, as you become a mother.
Our storyA dress, a feeling, a story to share with your child one day.
The meaning we keepFind encouragement and belonging in this new chapter.
Meet our circle
beautifully, you.Before the guests arrive, there is a moment that belongs just to you. You see your changing shape, take a breath, and recognize yourself.
The Memory Dress is a way to mark that feeling. Not just what you wore, but who you were becoming.
The values we carryThe sweep of a skirt. A flutter of lace. Discover your favorite details before you choose your look.
Shop the Elowen Blush Promise · $99.00
Floral lace with small blooms and leaves.
An empire seam above the bump and a floor-length A-line skirt.
Flutter sleeves, and a longer hem at the back.
Who held your hand. What made you laugh. How it felt to be surrounded by love, before you’d even met.
Your dress can bring you back to a moment. The words you keep beside it can tell the story.
Dear little one,One day, I’ll tell you about the room full of love that was waiting for you.
— With all my love, Mom
For the questions you want to ask, the small wins you want to share, and the feelings another mom-to-be will understand.
A circle built around listening, encouragement, and the freedom to become a mother in your own way.
Start with a small, honest moment. These prompts can be a conversation with someone you trust, or a quiet note to yourself.
Start with a small, honest moment. These prompts can be a conversation with someone you trust, or a quiet note to yourself.
Start with a small, honest moment. These prompts can be a conversation with someone you trust, or a quiet note to yourself.
The dress, the people, the way it felt. Give the memory a story to hold.
Moments styled by BabyShowerDress. Tap a photo to see the dress.
The hardest part of choosing a maternity dress for your baby shower is not finding something beautiful. It...
Read the story
Your baby shower dress color will appear in nearly every photo from the day. It will sit beside...
Read the story
Many plus size baby shower dress guides begin with the wrong goal: looking smaller. Your baby shower is...
Read the storyA few thoughtful places to start.
Read all FAQsThink about the setting, the feeling, and the photos you’d love to look back on. Browse by occasion or color, then compare the silhouettes that feel most like you.
Every dress has its own size chart on the product page. Compare it with your current measurements, and see our Size & Fit Help for how to measure.
Orders are processed in 2–4 business days. Delivery to the U.S. usually takes 7–15 business days, and 8–20 business days to other countries. We suggest ordering at least 4 weeks before your event in the U.S., or 5 weeks elsewhere. See our Shipping Policy.
Shipping is free on every order. You can return eligible items within 30 days of delivery. See our Return & Refund Policy for the conditions.
Choose one color you love, then repeat it in a small detail: a ribbon, a bouquet, or the table flowers. Let the dress be the starting point, and leave room for your personality.
Tell us your date, your measurements and the dress you love — we’ll help you choose.
Choose a dress that feels like you. Make room for your people. Keep a little piece of who you are becoming.
Explore the dresses
