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THE MEMORY DRESS
Made for the
moment
you’ll keep.

This is the home of The Memory Dress, made for this family of moms-to-be. Look no further.

You are at the heart of this chapter. Feel seen in the woman you are today, and keep a memory of the mother you’re becoming.

Find your Memory DressShop by color
Mom-to-be in a sky blue off-shoulder maternity gown at a bright baby shower with friends and flowers
  • Free shipping on every orderTo the U.S. and 27 more countries and regions.Shipping Policy
  • 30-day returnsWithin 30 days of delivery, unworn and with original tags.Return & Refund Policy
  • Size help before you orderSend us your date and measurements — we reply within 1 business day.Size & Fit Help
FIND YOUR MEMORY DRESS

Featured Dresses

Find the color and silhouette that feel like you.

Explore by occasion
Find a look that feels like you.

Shop all dresses

FIND YOUR COLOR

Start with a color you love.

Match your theme, your reveal, or simply the color that feels like you.

Shop all dresses
EVERY OCCASION

Dress for your occasion.

One new chapter, so many ways to celebrate it. Find the moment that feels like yours.
A backyard shower, full of hugs 01
Baby shower

A backyard shower, full of hugs

Friends close by, flowers on the table and a dress made for being celebrated, from the first hug to the last gift.

Shop baby shower dresses
Golden hour in the wheat field 02
Maternity photos

Golden hour in the wheat field

A long skirt in the evening breeze and a silhouette created to frame your bump, for photos you’ll keep.

Shop maternity photo dresses
Gender reveal

The moment the color is revealed

Pink or blue, everyone leans in. Wear your shade for the moment your family story grows.

Shop pinkShop blue
WHAT WE BELIEVE

A moment for you.A memory for life.

We believe a maternity dress is more than something to wear. It’s how you feel seen on the day, a memory your family keeps, and a reason for your people to gather around you.

  1. 01 / 03Seen.

    Your identity.

    Celebrate the woman you are, as you become a mother.

    Our story
  2. 02 / 03Celebrated.

    Your milestones.

    A dress, a feeling, a story to share with your child one day.

    The meaning we keep
  3. 03 / 03Together.

    Your people beside you.

    Find encouragement and belonging in this new chapter.

    Meet our circle
Mom-to-be in a blush pink lace maternity dress on a sunlit garden balcony before her baby shower beautifully, you.
THE WOMAN AT THE HEART OF THE STORY

You’re becoming a mom.
You’re still beautifully you.

Before the guests arrive, there is a moment that belongs just to you. You see your changing shape, take a breath, and recognize yourself.

The Memory Dress is a way to mark that feeling.

Not just what you wore, but who you were becoming.
  • 01Seen.Celebrate the woman you are, as you become a mother.
The values we carry
FALL IN LOVE WITH THE LITTLE THINGS

A closer look.
A little more romance.

The sweep of a skirt. A flutter of lace. Discover your favorite details before you choose your look.

Shop the Elowen Blush Promise · $99.99
Close-up of the blush pink floral lace bodice with its small center knot and flutter sleeves Floral lace with small blooms and leaves.
Mom-to-be in a champagne maternity gown placing a dried rose from her bouquet into a keepsake box
A MEMORY YOU CAN PASS ON

One day, you’ll tell them
about this day.

Who held your hand. What made you laugh. How it felt to be surrounded by love, before you’d even met.

Your dress can bring you back to a moment. The words you keep beside it can tell the story.

Dear little one,

One day, I’ll tell you about the room full of love that was waiting for you.

— With all my love, Mom
  • Keep a photograph.
  • Write down a feeling.
  • Save a wish for the future.
Saved only on your device. Never posted or shared.
PLAN YOUR TIMING

When is your
big day?

Enter your date and we’ll suggest when to order.

Today—Order by—Arrives—Your day—

Pick a date to see your suggested order-by date.

Orders ship in 2–4 business days. Delivery usually takes 5–10 business days, wherever we ship.

Shipping Policy
THE MEMORY JOURNAL

A little inspiration,
for your next chapter.

More ideas in the journal
What to Wear to Your Own Baby Shower
YOUR OWN SHOWER

What to Wear to Your Own Baby Shower

It’s your day. How to choose a dress you’ll feel like yourself in, stay comfortable in for hours,...

Read the story
Can You Wear White to Your Own Baby Shower?
MAKE IT YOURS

Can You Wear White to Your Own Baby Shower?

Yes — and here’s how to choose between white, ivory and cream, keep it from looking bridal, and...

Read the story
What to Wear for Maternity Photos
FOR THE PHOTOS

What to Wear for Maternity Photos

The shapes, fabrics and colors that photograph beautifully — and how to match your dress to your setting.

Read the story More ideas in the journalStories, guides and ideas for your day
Mom-to-be in a misty blue lace maternity dress on a lakeside pier

Why BabyShowerDress?

Made for this moment.

Maternity maxi dresses chosen for baby showers, maternity photos and gender reveals.

Size help before you order.

Send us your date and measurements. We reply within 1 business day.

Free shipping. 30-day returns.

Free shipping on every order to the U.S. and 27 more countries and regions, and returns within 30 days of delivery.
THE MEMORY WALL

For the pictures that
become family history.

The dress, the people, the way it felt. Give the memory a story to hold.

 Mom-to-be in a coral pink lace dress hugging her best friend at a backyard baby shower Her mother resting a hand on her bump, in a royal blue lace maternity dress at home Mom-to-be in an apple green lace dress touching apple blossoms in a spring orchard Mom-to-be in a wine red lace dress holding tiny knitted baby booties by a snowy window Mom-to-be in an aqua blue lace dress on a beach boardwalk on a breezy afternoon Mom-to-be in a deep emerald gown holding hands with her grandmother in a garden room Mom-to-be in a ginger orange lace dress cutting her baby shower cake with friends Her sister fixing her hair before a party, in a black lace maternity dress Mom-to-be in an olive green lace dress laughing with her sister on a park picnic Mom-to-be in a misty blue lace dress opening a gift with two friends Mom-to-be in an antique gold lace dress holding wildflowers in an autumn park Friends cheering as a mom-to-be in a sky blue gown reads a card at her baby shower brunch Mom-to-be in a pale apricot lace maternity dress smelling peonies from the florist at a neighborhood flower shop Mom-to-be in a dusty rose lace maternity dress tying ribbons on baby shower favor bags with her best friend Mom-to-be in a deep plum lace maternity dress as her mother wraps a knitted shawl around her at dusk Mom-to-be in a black maternity gown laughing at a photo on her friend’s camera during a loft maternity shoot Mom-to-be in a fuchsia maternity gown choosing potted flowers with her sister in a garden greenhouse Mom-to-be in a champagne tulle maternity gown walking arm in arm with her mother beside a wildflower meadow

Moments styled by BabyShowerDress. Tap a photo to see the dress.

THE BECOMING CIRCLE

A new chapter.
Room for all of us.

For the questions you want to ask, the small wins you want to share, and the feelings another mom-to-be will understand.

A circle built around listening, encouragement, and the freedom to become a mother in your own way.

  • Come as you are.
  • Listen with kindness.
  • Make room for every story.
SHARE YOUR STORY

There’s room for your story.

Your shower, your people and the little moments in between. Send us your photos and tell us how the day felt.

Share your storyStay in the loop
A friend photographs a mom-to-be in a deep green maternity gown at her baby shower
Mom-to-be in a cream lace maternity dress by a window before her baby shower
A mom-to-be in a champagne tulle maternity dress hugs her mother goodbye