Helena Dusty Rose maternity dress — front view with one hand under the bump, skirt reaching the floor

Helena Dusty Rose maternity dress — back view over the shoulder, showing the lace upper back and gathered panel

Helena Dusty Rose maternity dress — close-up of the lace boat neckline and sweetheart panel, hands under the bump

Helena Dusty Rose maternity dress — smiling three-quarter view with hands resting above and below the bump

Helena Dusty Rose maternity dress — chest-down view with one hand under the bump and the hem at the floor

Helena Dusty Rose maternity dress — one hand on a flower-covered stone wall at a lawn party with a tent

Helena Dusty Rose maternity dress — smiling at a friend over a ribboned gift box beside macarons

Helena Dusty Rose maternity dress — hugging a guest on the stone steps of a columned entrance

Helena Dusty Rose maternity dress — full-length side view by velvet sofas and a tiered dessert stand

Helena Rose Keepsake Maternity Baby Shower Dress

$72.99 ~~$112.99~~

Free shipping on every order.

Size guide

In stock

At a glance

Wide boat neckline edged in narrow lace
Fitted floral lace sleeves to the wrist
Solid knit sweetheart panel at the bust
Gathered elastic waist just below the bust
Sheer lace upper back above a gathered panel
Floor-length matte knit A-line skirt

HelenaDusty Rose

ABustBWaistCLengthDSleeve length

Garment measurements, not body measurements.

Garment measurements

Garment measurements by size
Size	ABustin	BWaiststretch rangein	CLengthin	DSleeve lengthin
S	33.1	24.4–31.5	53.5	22.8
M	34.6	25.2–33.1	53.9	23.2
L	36.2	26.0–34.6	54.3	23.6
XL	37.8	26.8–36.2	54.7	24.0

Between sizes? Send us your measurements, your height and how far along you’ll be on the day — we reply within 1 business day. Size & Fit Help

At a glance

Wide boat neckline edged in narrow lace
Fitted floral lace sleeves to the wrist
Solid knit sweetheart panel at the bust
Gathered elastic waist just below the bust
Sheer lace upper back above a gathered panel
Floor-length matte knit A-line skirt

Antique pink roses in mason jars along the porch rail, advice cards for the baby clipped to a little clothesline and the screen door swinging every time another friend arrives — Helena in Dusty Rose pairs a lace boat neckline and fitted lace sleeves with a soft knit skirt that falls all the way to the floor, for baby showers, maternity portraits and celebrations with loved ones.

The Memory Dress: made for the moment you’ll keep.

Dress details

Wide boat neckline edged in narrow lace
Fitted floral lace sleeves to the wrist
Solid knit sweetheart panel at the bust
Gathered elastic waist just below the bust
Sheer lace upper back above a gathered panel
Floor-length matte knit A-line skirt

Fabric and texture

Smooth, matte knit in a muted dusty rose with a soft mauve cast, rather than a peachy or candy pink, falls from the high waist in a single layer and drapes into soft folds with no shine. Floral lace in the same shade covers the neckline, shoulders, upper back and sleeves as one sheer layer, and a solid knit sweetheart panel sits at the bust below the lace.

Choose your size

Available in S, M, L and XL. The size chart on this page lists garment measurements for bust, waist range, length and sleeve length, with inches first, then centimeters. Garment measurements are not body measurements, so compare them with a dress that fits you well.

Your questions

How do I choose my size?

Compare the garment measurements in the size chart on this page with a dress that fits you well; it lists bust, waist range, length and sleeve length. Length runs from 53.5 in / 136 cm in S to 54.7 in / 139 cm in XL, and your height changes where the hem lands. Inches appear first, then centimeters.

How long is this dress, and does it have a train?

It is a floor-length maxi with no train: from the gathered waist under the bust, a single layer of soft knit falls in an A-line, and in our photos the hem just reaches the floor. The front, side and back views show the full length, and there is no slit. Your height changes where the hem lands, so check the length for your size in the size chart on this page.

What are the neckline, sleeves and back like?

The wide boat neckline is edged with a narrow lace trim and sits close to the edge of each shoulder without baring it, and the fitted floral lace sleeves run all the way to the wrist, finished with a narrow lace edge. At the back, sheer lace covers the upper back above a vertically gathered knit panel that runs down to the high waist, and with no zipper or buttons, the dress simply pulls on. See the neckline close-up, the back view and the lace-sleeve and boat-neckline close-ups in the material guide.

Is the lace see-through, and what is the skirt like?

The lace is a single sheer layer, so a little skin shows through it at the upper chest, shoulders, upper back and sleeves, while a solid knit sweetheart panel covers the bust. Below a gathered elastic waist just under the bust, the skirt is a single layer of soft, matte knit with no shine, beading or belt. See the material guide for close-ups of the lace sleeves, the boat neckline and the gathered high waist.

What does Rose Keepsake mean?

Rose Keepsake is our color story for the Helena dress in Dusty Rose: a new chapter shared with the people you love. It is a BabyShowerDress story created for this design.

Size chart (garment measurements)

Measurement	S	M	L	XL
Bust	33.1 in / 84 cm	34.6 in / 88 cm	36.2 in / 92 cm	37.8 in / 96 cm
Waist range	24.4–31.5 in / 62–80 cm	25.2–33.1 in / 64–84 cm	26–34.6 in / 66–88 cm	26.8–36.2 in / 68–92 cm
Length	53.5 in / 136 cm	53.9 in / 137 cm	54.3 in / 138 cm	54.7 in / 139 cm
Sleeve length	22.8 in / 58 cm	23.2 in / 59 cm	23.6 in / 60 cm	24 in / 61 cm

Garment measurements, not body measurements. Compare with a dress that fits you well. Ranges are as listed by the maker.

Shipping & delivery

Shipping is free on every order, to every country we ship to.

Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship. For your event, we suggest ordering at least 3 weeks ahead.

Shipping Policy

Returns & exchanges

Love it or return it, worry-free. Every refund goes back to your original payment method, never store credit. If anything arrives with a flaw or isn’t what you ordered, we cover the return shipping. Changed your mind or need a different fit? Message us within 30 days of delivery and we’ll approve your return; you only pay the return postage.

Returns are accepted within 30 days of delivery, as long as the dress is unworn, unwashed and unaltered, with its original tags and packaging. Trying it on at home is fine. Just message us first so we can approve your return.

For a different size, send the original back and we’ll ship the new size free of charge (subject to stock).

Return & Refund Policy

Size & fit

Choose for the body you’ll have on the day — your bust and bump may grow before your event. Compare your bust, under-bust and bump with the size chart for this dress.

Between sizes? Send us your measurements, your height and how far along you’ll be, and we’ll reply within 1 business day.

Size & Fit Help

For your celebration

Why it works for your shower.

A lace boat neckline, fitted lace sleeves and a soft knit skirt that falls from a gathered high waist to the floor, chosen for the day you’re celebrated and the photos you’ll keep.

Made for your celebrationChosen for baby showers, maternity portraits and celebrations with loved ones.
Floral lace sleevesFitted lace runs to the wrist, and narrow lace edges the wide boat neckline.
Room for your bumpA gathered elastic waist sits just below the bust, and the skirt falls in an A-line.
Soft matte knitA single layer of smooth, matte knit drapes to the floor with no shine.

What it solves

Not sure of your size?: Send us your measurements; we reply within 1 business day.
Shower in a few weeks?: Delivery takes 5–8 business days after shipping; order 3 weeks ahead.

Good to know: the knit skirt just reaches the floor in our photos, with no train or slit; your height changes where the hem lands.

Where you’ll wear it

Six moments you’ll want to remember.

01Baby shower
Greeting guests, opening gifts and cutting the cake with the people you love.
02Maternity photoshoot
Studio, garden or golden hour: the portraits you’ll keep for years.
03Gender reveal
Confetti, balloons or cake: one big moment, caught on camera.
04Wedding guest
Ceremony, dinner and string lights while you’re expecting.
05Babymoon
One last trip for two before your baby arrives.
06Holiday photos
Family gatherings and seasonal portraits by the fire.

The fabric

Smooth, matte knit falls from the high waist in one layer of soft folds with no shine. Matching floral lace covers the neckline, shoulders, upper back and sleeves as one sheer layer, with a solid knit sweetheart panel below it at the bust.

Sheer lace
Matte knit
Soft folds

Why you’ll like it

Designed with you in mind.

Lace boat necklineEdged in narrow lace; sits close to each shoulder edge without baring it.
Fitted lace sleevesFloral lace to the wrist, finished with a narrow lace edge.
Knit sweetheart panelA solid knit panel sits at the bust below the lace.
Gathered high waistSoft gathers on an elastic waist just below the bust.
Sheer lace upper backAbove a vertically gathered knit panel, with no zipper or buttons.
Sizes S to XLLength 53.5–54.7 in (136–139 cm).

The details

A closer look.

Neckline: Wide boat neckline edged in lace
Sleeves: Fitted floral lace to the wrist
Bodice: Solid knit sweetheart panel
Waist: Gathered elastic waist below the bust
Back: Sheer lace upper back above a gathered panel
Skirt: Floor-length matte knit A-line
Fabric: Floral lace and matte knit

The lace sleeves
The floor-length knit skirt
The lace upper back
The side

The Memory Dress promise

For the photos, the hugs, the light and the big day.

01
Made for the photos

A lace boat neckline and fitted lace sleeves above a floor-length knit A-line skirt, created to frame your bump and keep the line clean in photos.
02
Made to move with you

The gathered waist sits just below the bust and the knit skirt falls freely, made to help you sit, stand and hug with fewer adjustments.
03
Coverage, thought through

A solid knit panel covers the bust; the lace at the upper chest, shoulders, upper back and sleeves is sheer by design. Look at the close-ups in window light.
04
Made to arrive in time
Free shipping on every order. Orders ship in 2–4 business days and arrive 5–8 business days after shipping, so order at least 3 weeks ahead.

Made for these moments

Wear it for the days you’ll remember.

Baby showers
A ribboned gift beside the macarons
Welcoming guests
A hug on the stone steps
Getting ready
Her sister straightens a sleeve cuff
A note to keep
Her mother-in-law’s card on the porch swing

Fit & size

Find your size.

Garment measurements

SBust 33.1 inLength 53.5 in
MBust 34.6 inLength 53.9 in
LBust 36.2 inLength 54.3 in
XLBust 37.8 inLength 54.7 in

Choose for the day itself.Your bust and bump may grow before your event; size for the body you’ll have on the day.
Between two sizes?Send us your measurements, your height and how far along you’ll be. We reply within 1 business day.
Garment measurements.These are measurements of the dress, not of your body. Compare them with a dress that fits you well.

Size & Fit Help

PLAN YOUR TIMING

When is your
big day?

Enter your date and we’ll suggest when to order.

Your baby shower or photoshoot date

Today—Order by—Arrives—Your day—

Pick a date to see your suggested order-by date.

Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship.

Shipping Policy

THE MEMORY WALL

For the pictures that
become family history.

The dress, the people, the way it felt. Give the memory a story to hold.

Mom-to-be in a coral pink lace dress hugging her best friend at a backyard baby shower

Her mother resting a hand on her bump, in a royal blue lace maternity dress at home

Mom-to-be in an apple green lace dress touching apple blossoms in a spring orchard

Mom-to-be in a wine red lace dress holding tiny knitted baby booties by a snowy window

Mom-to-be in an aqua blue lace dress on a beach boardwalk on a breezy afternoon

Mom-to-be in a deep emerald gown holding hands with her grandmother in a garden room

Mom-to-be in a ginger orange lace dress cutting her baby shower cake with friends

Her sister fixing her hair before a party, in a black lace maternity dress

Mom-to-be in an olive green lace dress laughing with her sister on a park picnic

Mom-to-be in a misty blue lace dress opening a gift with two friends

Mom-to-be in an antique gold lace dress holding wildflowers in an autumn park

Mom-to-be in a pale apricot lace maternity dress smelling peonies from the florist at a neighborhood flower shop

Mom-to-be in a dusty rose lace maternity dress tying ribbons on baby shower favor bags with her best friend

Mom-to-be in a deep plum lace maternity dress as her mother wraps a knitted shawl around her at dusk

Mom-to-be in a black maternity gown laughing at a photo on her friend’s camera during a loft maternity shoot

Mom-to-be in a fuchsia maternity gown choosing potted flowers with her sister in a garden greenhouse

Mom-to-be in a champagne tulle maternity gown walking arm in arm with her mother beside a wildflower meadow

Moments styled by BabyShowerDress. Tap a photo to see the dress.

FAQ

Questions, answered.

Sizing, delivery, returns and payment. Can’t find what you need? We reply within 1 business day.

When will my dress arrive?

Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship. For your event, order at least 3 weeks ahead.

Is shipping free?

Yes. Shipping is free on every order, to the U.S. and the 27 other countries and regions we ship to. Shipping Policy

Can I return or exchange my dress?

Yes, within 30 days of delivery, if it’s unworn, unwashed and unaltered with its original tags. Every refund goes back to your original payment method, never store credit. If your dress arrives with a flaw or isn’t what you ordered, we cover the return shipping; for a different fit or a change of mind, you only pay the return postage. Return & Refund Policy

Which payment methods do you accept?

Visa, Mastercard and UnionPay cards, plus PayPal, Shop Pay, Apple Pay and Google Pay. Prices are in U.S. dollars, and your card is charged when you place your order. Payment Methods

Not sure which size to choose?

Send us your measurements, your height and how far along you’ll be on the day — we reply within 1 business day. Size & Fit Help

Size help

Not sure which size to choose?

Send us your measurements, your height and how far along you’ll be on the day. We reply within 1 business day.

Ask for size help

The meaning we keep

One day, you’ll tell themabout this day.

A dress, a ritual, a memory.

A baby shower dress is part of the moment you’re seen, celebrated and remembered: the photos your family keeps, the people who gather around you, and a story to share with your child one day.

A dress
A ritual
A memory

WHAT WE BELIEVE

A moment for you.A memory for life.

We believe a maternity dress is more than something to wear. It’s how you feel seen on the day, a memory your family keeps, and a reason for your people to gather around you.