Lace
Rowena Ivory Promise Maternity Baby Shower Dress
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At a glance
- Lace-edged square neckline with a cord bow
- Sheer bell sleeves finished with a narrow band
- Fitted over the bump, flared near the knee
- Ankle-length mermaid hem with no slit
- Deeper square neckline at the back
- Textured ivory lace, lined through the body
Size guide
RowenaIvory
Garment measurements, not body measurements. Hand-measured; may vary by 1–3 cm.
| Size | ABustin | BWaistin | CHipin | DLengthin |
|---|---|---|---|---|
| S | 33.1 | 29.9 | 37.0 | 52.8 |
| M | 34.6 | 34.6 | 38.6 | 53.5 |
| L | 37.8 | 37.0 | 40.9 | 54.7 |
| XL | 39.4 | 39.4 | 43.3 | 55.9 |
Between sizes? Send us your measurements, your height and how far along you’ll be on the day — we reply within 1 business day. Size & Fit Help
At a glance
- Lace-edged square neckline with a cord bow
- Sheer bell sleeves finished with a narrow band
- Fitted over the bump, flared near the knee
- Ankle-length mermaid hem with no slit
- Deeper square neckline at the back
- Textured ivory lace, lined through the body
A slow Sunday morning at your parents' place, every guest signing a square for the baby's first quilt and a dogwood sapling in burlap waiting for your dad to plant it in the baby's name — Rowena in Ivory sets textured floral lace close over the bump, with a small bow tied at the square neckline, sheer bell sleeves that fall past the wrist and a gentle mermaid flare down to the ankle, for baby showers, maternity portraits and celebrations with loved ones.
The Memory Dress: made for the moment you’ll keep.
Dress details
Dress details
- Lace-edged square neckline with a cord bow
- Sheer bell sleeves finished with a narrow band
- Fitted over the bump, flared near the knee
- Ankle-length mermaid hem with no slit
- Deeper square neckline at the back
- Textured ivory lace, lined through the body
Fabric and texture
Fabric and texture
One lace covers the whole dress: small flowers set close together in a raised, textured pattern. The color is a warm, milky ivory with a hint of beige and a matte finish, warmer than a cool or bright white and lighter than cream-yellow or champagne. Through the bust, bump, hips and skirt the lace is backed by a matching lining, so the body reads as solid ivory, while the bell sleeves are unlined, one sheer layer that lets your arms show through, finished at the edge with a narrow smooth band. In our photos the lining stops a little above the hem, leaving a semi-sheer band of unlined lace at the bottom. A narrow lace edge runs around the square neckline, a thin ivory cord is tied in a small bow at the front, and with no waist seam the lace runs in one line from the bust to the hem. The maker lists this lace as a moderate stretch.
Choose your size
Choose your size
Available in S, M, L and XL. The size chart on this page lists garment measurements for bust, waist, hip and length, with inches first, then centimeters. Garment measurements are not body measurements, and the maker lists this fabric as moderate stretch, so compare them with a stretchy dress that fits you well.
Your questions
Your questions
How do I choose my size?
Compare the garment measurements in the size chart on this page with a stretchy dress that fits you well, since the maker lists this fabric as moderate stretch; it lists bust, waist, hip and length. Length runs from 52.8 in / 134 cm in S to 55.9 in / 142 cm in XL, and your height changes where the hem lands. Inches appear first, then centimeters.
How long is this dress, and is there a train or slit?
It is an ankle-length maxi with no train or slit: in our photos the hem stops around the ankle without touching the floor. From the bust down, the lace follows the bump, hips and thighs closely, then flares gently into a mermaid hem near the knee, as the front, side and chest-down views show. Where the hem lands depends on your height, so check the length for your size in the size chart on this page.
What are the neckline, sleeves and back like?
A wide square neckline sits below the collarbone and reaches toward the shoulders, finished with a narrow lace edge, and a thin ivory cord is tied in a small bow at the center front with its ends falling below the bust; a narrow strip of lace runs to each shoulder, so the shoulders are not bare. The long bell sleeves are a single layer of sheer lace, close to the arm down to the elbow, then widening into wide bells past the wrist, each finished with a narrow smooth band. The back has a deeper square neckline that shows the upper back to around the shoulder blades, with smooth, fitted lace below it. See the neckline close-up and the back view in the photos, and the neckline and sleeve close-ups in the material guide.
What is the lace like, and is the dress lined?
It is one lace throughout, small flowers set close together in a raised, textured pattern, in a warm, milky ivory with a matte finish and no sequins, beading or belt. The maker lists this lace as a moderate stretch. Through the bust, bump, hips and skirt it is backed by a matching lining, so the body reads as solid ivory in our photos, while the bell sleeves are unlined, one sheer layer that lets your arms show through. In our photos the lining stops a little above the hem, leaving a semi-sheer band of unlined lace at the bottom. See the textured lace and sleeve close-ups in the material guide, and the lace by candlelight in the photos.
What does Ivory Promise mean?
Ivory Promise is our color story for the Rowena dress in Ivory: a new chapter shared with the people you love. It is a BabyShowerDress story created for this design.
Size chart (garment measurements)
Size chart (garment measurements)
| Measurement | S | M | L | XL |
|---|---|---|---|---|
| Bust | 33.1 in / 84 cm | 34.6 in / 88 cm | 37.8 in / 96 cm | 39.4 in / 100 cm |
| Waist | 29.9 in / 76 cm | 34.6 in / 88 cm | 37 in / 94 cm | 39.4 in / 100 cm |
| Hip | 37 in / 94 cm | 38.6 in / 98 cm | 40.9 in / 104 cm | 43.3 in / 110 cm |
| Length | 52.8 in / 134 cm | 53.5 in / 136 cm | 54.7 in / 139 cm | 55.9 in / 142 cm |
Garment measurements, not body measurements. Compare with a stretchy dress that fits you well.
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Shipping & delivery
Shipping & delivery
Shipping is free on every order, to every country we ship to.
Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship. For your event, we suggest ordering at least 3 weeks ahead.
Returns & exchanges
Returns & exchanges
Love it or return it, worry-free. Every refund goes back to your original payment method, never store credit. If anything arrives with a flaw or isn’t what you ordered, we cover the return shipping. Changed your mind or need a different fit? Message us within 30 days of delivery and we’ll approve your return; you only pay the return postage.
Returns are accepted within 30 days of delivery, as long as the dress is unworn, unwashed and unaltered, with its original tags and packaging. Trying it on at home is fine. Just message us first so we can approve your return.
For a different size, send the original back and we’ll ship the new size free of charge (subject to stock).
Size & fit
Size & fit
Choose for the body you’ll have on the day — your bust and bump may grow before your event. Compare your bust, under-bust and bump with the size chart for this dress.
Between sizes? Send us your measurements, your height and how far along you’ll be, and we’ll reply within 1 business day.
Share this product
The Memory Dress
Made for the moment you’ll keep.
For your celebration
Why it works for your shower.
Sheer bell sleeves, a cord bow at the square neckline and close-fitting floral lace with an ankle-length mermaid hem, chosen for the day you’re celebrated and the photos you’ll keep.
- Made for your celebrationChosen for baby showers, maternity portraits and celebrations with loved ones.
- Sheer lace bell sleevesClose to the arm down to the elbow, then opening into wide bells that fall past the wrist.
- Lace that follows the bumpWith no waist seam, the lace runs in one line down to the hem.
- Lined body, sheer sleevesThe body is lined to match; the bell sleeves are left as one sheer layer.
What it solves
- Not sure of your size?
- Send us your measurements; we reply within 1 business day.
- Shower in a few weeks?
- Delivery takes 5–8 business days after shipping; order 3 weeks ahead.
Good to know: it stays close from the bust to the knee and stops around the ankle in our photos; your height changes where the hem lands.
Where you’ll wear it
Six moments you’ll want to remember.
-
01Baby shower
Greeting guests, opening gifts and cutting the cake with the people you love. -
02Maternity photoshoot
Studio, garden or golden hour: the portraits you’ll keep for years. -
03Gender reveal
Confetti, balloons or cake: one big moment, caught on camera. -
04Anniversary dinner
A candlelit table for two, and a year worth celebrating. -
05Babymoon
One last trip for two before your baby arrives. -
06Holiday photos
Family gatherings and seasonal portraits by the fire.
The fabric
One floral lace with a matte finish covers the whole dress. A matching lining backs the bust, bump, hips and skirt, while the bell sleeves stay one sheer layer; our photos show the lining stopping a little above the hem.
- Floral lace
- Matte finish
- Lined body
Why you’ll like it
Designed with you in mind.
- Wide square necklineBelow the collarbone, with a narrow edge and a thin cord bow at center.
- Long bell sleevesOne sheer layer, close above the elbow and wide past the wrist.
- No waist seamThe lace stays close and unbroken past the bump and hips.
- Ankle-length mermaid hemA small flare that opens near the knee and stops around the ankle.
- Deeper square backDips to around the shoulder blades, with smooth, fitted lace below.
- Sizes S to XLLength 52.8–55.9 in (134–142 cm).
The details
A closer look.
- Neckline
- Wide square, narrowly edged, with a cord bow
- Sleeves
- Long sheer lace bells, wide past the wrist
- Waist
- No waist seam; the lace runs bust to hem
- Skirt
- Mermaid flare from near the knee to the ankle
- Back
- Square, deeper than the front
- Fabric
- Matte floral lace, lined through the body
This dress in other colors
-
The square neckline and bow -
The three-quarter view -
The deeper square back -
The side profile
The Memory Dress promise
For the photos, the hugs, the light and the big day.
-
01
Made for the photos
A cord bow at the neckline and lace that runs unbroken from the bust to the flare, created to frame your bump and keep the line clean in photos.
-
02
Made to move with you
No waist seam across the bump, and a skirt that opens out near the knee, made to help you sit, stand and hug with fewer adjustments.
-
03
Coverage, thought through
Lined through the body, with lace to each shoulder. The bell sleeves are sheer by design, and the square back dips to the shoulder blades. See the back view.
-
04
Made to arrive in time
Free shipping on every order. Orders ship in 2–4 business days and arrive 5–8 business days after shipping, so order at least 3 weeks ahead.
Made for these moments
Wear it for the days you’ll remember.
-
With loved ones
Mom on tiptoe with a sprig of freesia
-
Baby showers
Laughter and held hands at the double doors
-
Getting ready
Her sister hands over tiny booties
-
Kind words
Her godmother’s card on the window seat
Fit & size
Find your size.
Garment measurements
- SBust 33.1 inLength 52.8 in
- MBust 34.6 inLength 53.5 in
- LBust 37.8 inLength 54.7 in
- XLBust 39.4 inLength 55.9 in
- Choose for the day itself.Your bust and bump may grow before your event; size for the body you’ll have on the day.
- Between two sizes?Send us your measurements, your height and how far along you’ll be. We reply within 1 business day.
- Garment measurements.These are measurements of the dress, not of your body. Compare them with a dress that fits you well.
When is your
big day?
Enter your date and we’ll suggest when to order.
Pick a date to see your suggested order-by date.
Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship.
Shipping Policy- 01Think ahead to your dateYour bust and bump may grow before your event, so choose for the body you’ll have on the day.
- 02Check the chart for your dressEvery style is cut differently. Compare your bust, under-bust and bump with the size chart on its product page.
- 03Between sizes? Ask usSend your measurements, height and how far along you’ll be, and we’ll help you choose.
FAQ
Questions, answered.
Sizing, delivery, returns and payment. Can’t find what you need? We reply within 1 business day.
When will my dress arrive?
Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship. For your event, order at least 3 weeks ahead.
Is shipping free?
Yes. Shipping is free on every order, to the U.S. and the 27 other countries and regions we ship to. Shipping Policy
Can I return or exchange my dress?
Yes, within 30 days of delivery, if it’s unworn, unwashed and unaltered with its original tags. Every refund goes back to your original payment method, never store credit. If your dress arrives with a flaw or isn’t what you ordered, we cover the return shipping; for a different fit or a change of mind, you only pay the return postage. Return & Refund Policy
Which payment methods do you accept?
Visa, Mastercard and UnionPay cards, plus PayPal, Shop Pay, Apple Pay and Google Pay. Prices are in U.S. dollars, and your card is charged when you place your order. Payment Methods
Not sure which size to choose?
Send us your measurements, your height and how far along you’ll be on the day — we reply within 1 business day. Size & Fit Help
Size help
Not sure which size to choose?
Send us your measurements, your height and how far along you’ll be on the day. We reply within 1 business day.
Ask for size help→The meaning we keep
One day, you’ll tell themabout this day.
A dress, a ritual, a memory.
A baby shower dress is part of the moment you’re seen, celebrated and remembered: the photos your family keeps, the people who gather around you, and a story to share with your child one day.
- A dress
- A ritual
- A memory
A moment for you.A memory for life.
We believe a maternity dress is more than something to wear. It’s how you feel seen on the day, a memory your family keeps, and a reason for your people to gather around you.
- Seen.
Pregnancy changes your body, your calendar, your whole world. You’re still you, and you deserve to feel like it.
Our story→ - Celebrated.
Showers, reveals, portraits. These days come once, and they deserve to be marked and remembered.
The meaning we keep→ - Together.
Behind every mom-to-be is a circle cheering her on. This chapter is better shared.
Meet our circle→
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