Skip to content

Rowena Ivory Promise Maternity Baby Shower Dress

Regular price
Sale price $72.99 Regular price $112.99
Free shipping on every order.
Size guide

In stock

Black Friday Sale · No code neededBlack Friday · No code needed

35% off every dress

At a glance

  • Lace-edged square neckline with a cord bow
  • Sheer bell sleeves finished with a narrow band
  • Fitted over the bump, flared near the knee
  • Ankle-length mermaid hem with no slit
  • Deeper square neckline at the back
  • Textured ivory lace, lined through the body

More in White & Ivory

  • Lucia Ivory Promise – Ivory
  • Isla Garden Wish – White Tropical Floral
  • Sidonie Ivory Promise – Cream
  • Yvonne Ivory Promise – Ivory
  • Faye First Light – White
  • Greer First Light – White
  • Saskia Garden Wish – Ivory Blue Floral
  • Petra Garden Wish – White Floral
  • Clover Garden Wish – Ivory Ditsy Floral
  • Caroline First Light – White
  • Nerissa First Light – White
  • Aria First Light – White
  • Lenora First Light – White
  • Lisette Ivory Promise – Off White
  • Cecily Ivory Promise – Ivory
  • Annelise Ivory Promise – Ivory
  • Elsie First Light – White
  • Aurelia Ivory Promise – Cream
  • Greta First Light – White
  • Alessia First Light – White
  • Leonie First Light – White
  • Aurelie First Light – White
  • Orielle Ivory Chapter – Off White
  • Elowen Apricot Dawn – Soft Apricot Cream

Color:Ivory

  • Black
  • Ivory
Size: S

At a glance

  • Lace-edged square neckline with a cord bow
  • Sheer bell sleeves finished with a narrow band
  • Fitted over the bump, flared near the knee
  • Ankle-length mermaid hem with no slit
  • Deeper square neckline at the back
  • Textured ivory lace, lined through the body

A slow Sunday morning at your parents' place, every guest signing a square for the baby's first quilt and a dogwood sapling in burlap waiting for your dad to plant it in the baby's name — Rowena in Ivory sets textured floral lace close over the bump, with a small bow tied at the square neckline, sheer bell sleeves that fall past the wrist and a gentle mermaid flare down to the ankle, for baby showers, maternity portraits and celebrations with loved ones.

The Memory Dress: made for the moment you’ll keep.

Ask a question

The fields marked * are required.

The Memory Dress

Made for the moment you’ll keep.

Rowena Ivory maternity dress — seated on a weathered bench in a daisy meadow, wildflowers in her lap
Rowena Ivory Promiseivory

For your celebration

Why it works for your shower.

Sheer bell sleeves, a cord bow at the square neckline and close-fitting floral lace with an ankle-length mermaid hem, chosen for the day you’re celebrated and the photos you’ll keep.

  • Made for your celebrationChosen for baby showers, maternity portraits and celebrations with loved ones.
  • Sheer lace bell sleevesClose to the arm down to the elbow, then opening into wide bells that fall past the wrist.
  • Lace that follows the bumpWith no waist seam, the lace runs in one line down to the hem.
  • Lined body, sheer sleevesThe body is lined to match; the bell sleeves are left as one sheer layer.

What it solves

Not sure of your size?
Send us your measurements; we reply within 1 business day.
Shower in a few weeks?
Delivery takes 5–8 business days after shipping; order 3 weeks ahead.

Good to know: it stays close from the bust to the knee and stops around the ankle in our photos; your height changes where the hem lands.

Where you’ll wear it

Six moments you’ll want to remember.

  • Baby shower01Baby shower
    Greeting guests, opening gifts and cutting the cake with the people you love.
  • Maternity photoshoot02Maternity photoshoot
    Studio, garden or golden hour: the portraits you’ll keep for years.
  • Gender reveal03Gender reveal
    Confetti, balloons or cake: one big moment, caught on camera.
  • Anniversary dinner04Anniversary dinner
    A candlelit table for two, and a year worth celebrating.
  • Babymoon05Babymoon
    One last trip for two before your baby arrives.
  • Holiday photos06Holiday photos
    Family gatherings and seasonal portraits by the fire.
Rowena Ivory maternity dress — chest-down view with one hand under the bump and the hem at the ankle

The fabric

One floral lace with a matte finish covers the whole dress. A matching lining backs the bust, bump, hips and skirt, while the bell sleeves stay one sheer layer; our photos show the lining stopping a little above the hem.

  • Floral lace
  • Matte finish
  • Lined body

Why you’ll like it

Designed with you in mind.

  • Wide square necklineBelow the collarbone, with a narrow edge and a thin cord bow at center.
  • Long bell sleevesOne sheer layer, close above the elbow and wide past the wrist.
  • No waist seamThe lace stays close and unbroken past the bump and hips.
  • Ankle-length mermaid hemA small flare that opens near the knee and stops around the ankle.
  • Deeper square backDips to around the shoulder blades, with smooth, fitted lace below.
  • Sizes S to XLLength 52.8–55.9 in (134–142 cm).
Rowena Ivory maternity dress — front view, one hand under the bump and the hem at the ankle

The details

A closer look.

Neckline
Wide square, narrowly edged, with a cord bow
Sleeves
Long sheer lace bells, wide past the wrist
Waist
No waist seam; the lace runs bust to hem
Skirt
Mermaid flare from near the knee to the ankle
Back
Square, deeper than the front
Fabric
Matte floral lace, lined through the body
  • Rowena Ivory maternity dress — close-up of the square neckline and cord bow, hands cradling the bump
    The square neckline and bow
  • Rowena Ivory maternity dress — smiling three-quarter view with both hands on the bump
    The three-quarter view
  • Rowena Ivory maternity dress — back view glancing over her shoulder, with the deep square back
    The deeper square back
  • Rowena Ivory maternity dress — side profile with hands above and below the bump
    The side profile

The Memory Dress promise

For the photos, the hugs, the light and the big day.

  • 01

    Made for the photos

    A cord bow at the neckline and lace that runs unbroken from the bust to the flare, created to frame your bump and keep the line clean in photos.

  • 02

    Made to move with you

    No waist seam across the bump, and a skirt that opens out near the knee, made to help you sit, stand and hug with fewer adjustments.

  • 03

    Coverage, thought through

    Lined through the body, with lace to each shoulder. The bell sleeves are sheer by design, and the square back dips to the shoulder blades. See the back view.

  • 04

    Made to arrive in time

    Free shipping on every order. Orders ship in 2–4 business days and arrive 5–8 business days after shipping, so order at least 3 weeks ahead.

Made for these moments

Wear it for the days you’ll remember.

  • Rowena Ivory maternity dress — her mother tucking a small flower into her hair in a glasshouse

    With loved ones

    Mom on tiptoe with a sprig of freesia

  • Rowena Ivory maternity dress — a friend taking her hands at the doorway of a balloon-trimmed party hall

    Baby showers

    Laughter and held hands at the double doors

  • Mom-to-be in a warm ivory lace maternity dress as her sister hands over tiny booties before her baby shower

    Getting ready

    Her sister hands over tiny booties

  • Mom-to-be in a warm ivory lace maternity dress reading a card from her godmother on a window seat after the party

    Kind words

    Her godmother’s card on the window seat

Fit & size

Find your size.

Garment measurements

  • SBust 33.1 inLength 52.8 in
  • MBust 34.6 inLength 53.5 in
  • LBust 37.8 inLength 54.7 in
  • XLBust 39.4 inLength 55.9 in
  • Choose for the day itself.Your bust and bump may grow before your event; size for the body you’ll have on the day.
  • Between two sizes?Send us your measurements, your height and how far along you’ll be. We reply within 1 business day.
  • Garment measurements.These are measurements of the dress, not of your body. Compare them with a dress that fits you well.
Size & Fit Help
PLAN YOUR TIMING

When is your
big day?

Enter your date and we’ll suggest when to order.

Today—Order by—Arrives—Your day—

Pick a date to see your suggested order-by date.

Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship.

Shipping Policy
THE MEMORY WALL

For the pictures that
become family history.

The dress, the people, the way it felt. Give the memory a story to hold.

Mom-to-be in a coral pink lace dress hugging her best friend at a backyard baby shower Her mother resting a hand on her bump, in a royal blue lace maternity dress at home Mom-to-be in an apple green lace dress touching apple blossoms in a spring orchard Mom-to-be in a wine red lace dress holding tiny knitted baby booties by a snowy window Mom-to-be in an aqua blue lace dress on a beach boardwalk on a breezy afternoon Mom-to-be in a deep emerald gown holding hands with her grandmother in a garden room Mom-to-be in a ginger orange lace dress cutting her baby shower cake with friends Her sister fixing her hair before a party, in a black lace maternity dress Mom-to-be in an olive green lace dress laughing with her sister on a park picnic Mom-to-be in a misty blue lace dress opening a gift with two friends Mom-to-be in an antique gold lace dress holding wildflowers in an autumn park Mom-to-be in a pale apricot lace maternity dress smelling peonies from the florist at a neighborhood flower shop Mom-to-be in a dusty rose lace maternity dress tying ribbons on baby shower favor bags with her best friend Mom-to-be in a deep plum lace maternity dress as her mother wraps a knitted shawl around her at dusk Mom-to-be in a black maternity gown laughing at a photo on her friend’s camera during a loft maternity shoot Mom-to-be in a fuchsia maternity gown choosing potted flowers with her sister in a garden greenhouse Mom-to-be in a champagne tulle maternity gown walking arm in arm with her mother beside a wildflower meadow

Moments styled by BabyShowerDress. Tap a photo to see the dress.

FAQ

Questions, answered.

Sizing, delivery, returns and payment. Can’t find what you need? We reply within 1 business day.

When will my dress arrive?

Orders ship in 2–4 business days. Delivery takes 5–8 business days after shipping, wherever we ship. For your event, order at least 3 weeks ahead.

Is shipping free?

Yes. Shipping is free on every order, to the U.S. and the 27 other countries and regions we ship to. Shipping Policy

Can I return or exchange my dress?

Yes, within 30 days of delivery, if it’s unworn, unwashed and unaltered with its original tags. Every refund goes back to your original payment method, never store credit. If your dress arrives with a flaw or isn’t what you ordered, we cover the return shipping; for a different fit or a change of mind, you only pay the return postage. Return & Refund Policy

Which payment methods do you accept?

Visa, Mastercard and UnionPay cards, plus PayPal, Shop Pay, Apple Pay and Google Pay. Prices are in U.S. dollars, and your card is charged when you place your order. Payment Methods

Not sure which size to choose?

Send us your measurements, your height and how far along you’ll be on the day — we reply within 1 business day. Size & Fit Help

The meaning we keep

One day, you’ll tell themabout this day.

A dress, a ritual, a memory.

A baby shower dress is part of the moment you’re seen, celebrated and remembered: the photos your family keeps, the people who gather around you, and a story to share with your child one day.

  • A dress
  • A ritual
  • A memory
KEEP EXPLORING

Shop by category

Pick a color, fabric or silhouette you love.

Shop all dresses
Find a look that feels like you.
View all white & ivory dresses 25 dresses

View all white & ivory dresses

Rowena Ivory maternity dress — front view, one hand under the bump and the hem at the ankle

Rowena Ivory Promise

Regular price
Sale price $72.99 Regular price $112.99